Laurent Rochelle

SEO Agencies: Are They Helping Your Business?

Business owners,especially those who are starting to learn SEO and who just hired an SEO agency,may still be wondering if they have made the right choice. It’s normal to figure things out,before fully trusting the agency.

How do you know if the SEO agency in HK that you chose to work with is actually helping your business? Here are some of the signs you need to look for:

They show their techniques.

Sure,a credible SEO agency can give you a quick overview when you are still looking to hire them,but once they are hired,they should be able to lay down their cards in terms of the actual service they plan to provide you. These services are of course depending on your business goals. It also depends on what they found out from their audit of your website. Is your website in need of proper link building? Is your social media strategy aligned or integrated with the one for your website? These are just few of the questions you can discuss with your agency.

They have deliverables.

Every SEO strategy for your business may be treated as a project,so their deliverables are critical parts of it and should be time-bound. More often than not,some deliverables take time and can be measured after a certain amount of work has been done. These may include actual sites with real follow backlinks to your site,audit checklist with action points for your website,changes to existing content of your website,weekly or monthly website performance report,etc.

They have recommendations for improvement.

Since no marketing strategy is perfect,a reputable SEO agency in Hong Kong or in other country knows the importance of recommendations and how to provide them. Some of the basic recommendations that are usually given by agencies include creating social channels,integrating social channels in website,inserting ALT tags to images,creating a content marketing plan,use more effective keywords in every page,etc.

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